Panjshir Valley Emeralds

Improving the Mental Position of an Entire Country to Take Over an Industry

Summary:

The emerald industry has be dominated by Colombian for many, many years. But there is a place on earth where the greenest, clearest, largest emeralds exist largely untapped. It is the Panjshir valley in Afghanistan. A company started with access to the precious stones has commissioned Subliminal to help with the positioning, brand strategy, and collateral necessary to bring these emeralds and the people of the country to world, improve the Afghan economy, and promote responsibly-sourced, fair-trade emerald business for the people and the country.

Client:

Panjshir Valley Emeralds

Services Provided:

Brand Strategy, Web Design, Digital & Print layout, Marketing, UX Design, Trade-show booth layout and aesthetic development

Brief:

To create the digital, print and other support materials to help elevate the image of a war-town country. The success of these goals depend on the ability to show the beauty of the people and what they have to offer the world in the way of precious and rare gem stones.

Process:

To create the digital, print and other support materials to help elevate the image of a war-town country. The success of these goals depend on the ability to show the beauty of the people and what they have to offer the world in the way of precious and rare gem stones.

Gamble:

To create the digital, print and other support materials to help elevate the image of a war-town country. The success of these goals depend on the ability to show the beauty of the people and what they have to offer the world in the way of precious and rare gem stones.

Solution:

To create the digital, print and other support materials to help elevate the image of a war-town country. The success of these goals depend on the ability to show the beauty of the people and what they have to offer the world in the way of precious and rare gem stones.

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